The Role Of Economic Innovations In Diversifying Tour Operator Services
Keywords:
tour operators, economic innovation, diversification, tourism management, sustainable development.Abstract
The tourism industry is one of the fastest-growing sectors of the global economy, and tour operators play a central role in connecting travelers with diverse experiences. Economic innovations—ranging from digital technologies and financial tools to sustainable business models—serve as the driving force behind this diversification. They allow tour operators to offer more personalized, efficient, and cost-effective services while simultaneously expanding into new market segments. This study explores the role of economic innovations in diversifying tour operator services, examining their impact on competitiveness, customer satisfaction, and long-term sustainability. The findings demonstrate that innovation is no longer optional but rather a cornerstone of modern tourism management.
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