Linguocultural Codes in Uzbek Cinematic Discourse: A Study of National Identity through Media Language
Keywords:
linguocultural codes, Uzbek cinema, media discourse, national identity, pragmatics, semioticsAbstract
This study investigates the role of linguocultural codes in Uzbek cinematic discourse and their contribution to national identity construction. A corpus of five seminal films (O‘tgan Kunlar, Suyunchi, Mahallada Duv-Duv Gap, Shum Bola, Mehrobdan Chayon) was analyzed using discourse-analytic, semiotic, and linguocultural methods. The findings show that Uzbek cinema encodes national values — including respect for elders, hospitality, collectivism, and spiritual orientation — through verbal (honorifics, kinship terms, proverbs, idioms), visual (costume, mise-en-scène), and pragmatic strategies (politeness, indirectness). The study demonstrates that cinematic discourse functions both as cultural memory and as a site for negotiating identity amid social change.
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