Evolution And Modern Trends In Conducting Marketing Research In Professional Education
Keywords:
Professional education, marketing research, human capital, dual education, digital transformation, educational cluster, competitiveness, knowledge economy, credit-module system.Abstract
This article examines the role and evolutionary development of marketing research within the professional education system in the context of globalization and the digital economy. The author analyzes the formation of the educational services market, the transformation of educational institutions into independent economic entities, and their integration with the labor market. Furthermore, the paper highlights the reforms implemented within the framework of the "Concept for the Development of the Professional Education System of the Republic of Uzbekistan until 2030," focusing on the impact of dual education systems and digitalization on institutional marketing strategies.
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