The Linguistic Architecture Of Modern Digital Advertising
Keywords:
Linguistic Pragmatics, Digital Discourse, Synthetic Personalization, Visual Semiotics, Consumer Psychology, Internet Linguistics.Abstract
This article provides an in-depth analysis of the linguistic strategies employed in contemporary online advertising. It moves beyond simple marketing metrics to explore how "digital discourse" functions as a tool for psychological and social alignment. By examining the shift from authoritative monologues to peer-to-peer communication, the study explores the use of synthetic personalization, the pragmatics of "call-to-action" imperatives, and the evolution of brand identity through internet slang and visual semiotics. The core argument is that modern ads do not just sell products; they speak a specialized language designed to dissolve the barrier between the corporate entity and the private individual.
References
Shavkatovna S. N. The teacher-student relationship in the process of language learning //Modern Scientific Research. – 2019. – Т. 171.
Shukurova N. Сharacteristics of General Media Genres.
Shavkatovna S. N., Nasilloyevna S. S. Linguistic features of the publicistic style //ACADEMICIA: An International Multidisciplinary Research Journal. – 2020. – Т. 10. – №. 11. – С. 1419-1425.
Muxtorovna K. N., Shavkatovna S. N., Nasilloevna S. S. The role of the ethnographic vocabulary in the English and Uzbek languages //International Journal of Innovative Technology and Exploring Engineering. – 2019. – Т. 8. – №. 9 S3. – С. 1551-1554.
Xamroyevna X. G., Shavkatovna S. N. Polysemy of the word //International Journal on Integrated Education. – 2020. – Т. 3. – №. 1. – С. 85-90.
Shavkatovna S. N. DIALECTS OF AMERICAN ENGLISH //MODERN SCIENTIFIC RESEARCH. – 2019. – С. 303.
Xamroyevna X. G., Shavkatovna S. N. Somatisms in linguistics //International Journal on Integrated Education. – 2021. – Т. 4. – №. 5. – С. 412-417.
Xamroyevna X. G., Shavkatovna S. N. Somatisms in linguistics //International Journal on Integrated Education. – 2021. – Т. 4. – №. 5. – С. 412-417.
Shavkatovna S. N., Sardor S. HOW CULTURE AFFECTS LANGUAGE LEARNING //CONFERENCE OF ADVANCE SCIENCE & EMERGING TECHNOLOGIES. – 2025. – Т. 1. – №. 2. – С. 175-177.
Downloads
Additional Files
Published
Issue
Section
License
Copyright (c) 2026 Both journal and authors
This work is licensed under a Creative Commons Attribution 4.0 International License.