The Role Of Innovations In The Development Of Tourism Activities

Abstract

This article is devoted to the scientific, theoretical and practical analysis of the strategic importance of innovations in the development of tourism activities. In the conditions of the modern economy, the tourism industry is facing new challenges associated with globalization, increased competition and rapid changes in consumer demands. Innovative approaches, including digital technologies, sustainable development concepts and transformation of business models, play a central role in solving these problems. The article systematically studies the types of innovations, their implementation mechanisms and their impact on the tourism industry. Also, based on empirical analysis, indicators of the effectiveness of innovations in the activities of tourism enterprises are presented. The results of the study show that innovative activity is a key factor in increasing the competitiveness of tourism services, developing new market segments and ensuring long-term sustainable growth.